A seasonless label created with sustainability in mind for the person on the go.
It was 2017 when creative director AJ Butler moved to NYC and realized she needed clothing that could keep up with her life. From there, Run & Follow began. Designed for the person on the go, Run & Follow specializes in modular clothing through snaps, buttons, and ties. From shifting relationships to changing career paths, AJ needed a wardrobe that truly could physically transform with plans through removable sleeves and adjustable hemlines.
Sourced from primarily recycled, second hand material, RAF’s collections push the world to reimagine what clothing is, how it can be worn, and how the gender binary unnecessarily restricts innovation. The Capsule Collection is a seasonless staple on RAF’s site. RAF opens conversations with clients and encourages questions on its processes through transparent media posts that take clients behind the design and production process. Through being sustainability-focused they are non exploitative and ethical.