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A seasonless label created with sustainability in mind for the person on the go.



Run & Follow creates unique clothing to get you from day to night, from flights to destinations, from dreams to reality. We specialize in clothing that changes with your plans and one of a kind upcycled statement pieces. 

Our latest Capsule Collection is the foundation of the perfect wardrobe for the modern lifestyle. All the pieces are multi functional and are designed to adapt to the wearer through snaps, pulls, and buttons. The collection will continue to expand as we grow with more pieces being added every season. 


Run & Follow began as an idea from founder and creative director AJ Butler in 2016. It started as a lifestyle blog under the same namestake where they would "run & follow" their goals, dreams, and life all while documenting it for others to view. 

AJ learned how to sew as a child and would often make their own pieces. Many of these early designs ended up in OOTD posts on the blog. People began asking about these pieces leading them to create customs for others. Creating one of a kind pieces out of primarily upcycled materials fulfilled two goals: minimizing clothes' impact on the environment and creating unique pieces that no one else would be wearing. After a local boutique asked for a wholesale order of handmade vintage tees in 2017, Run and Follow Shop was officially born. 

The idea for the Capsule Collection began developing after AJ moved to NYC and was trying to juggle class, work, and an active social life without having time to stop to change multiple times a day. The practicality and sustainability of multi functional clothing infused with design elements has led to this collections success.


Each piece fulfills fundamental necessities of a wardrobe in a multi purpose manner. Consider them the perfect building blocks to a wardrobe. As a sustainability focused brand we have taken many steps to lower the brand's impact on the environment, be ethical in our corporate lifestyle and non exploitative with our material sourcing and production methods.